You’ve taken great care of your skin over the years, but lately a quick look in the mirror is making you question your routine. No matter how much moisturizer you apply, your skin still has dry, flaky areas, and dark spots are sneaking their way onto your face and decolletage.
Believe us when we say, it’s not you, it’s him. Father Time. And while you can’t completely shake him, when it comes to your skin care, there is a way to handle him.
Read on to understand what’s really changing in your skin after 40 and how you can rebuild resilience, hydration, and glow with safe, non-toxic products designed for this stage of life.
What’s Happening to Your Skin After 40
As you age, your skin behaves differently. Baby-soft skin of youth often becomes blemish-prone through the teen years, experiences a peak cell turnover and glow in your 20s, and then, in your 30s, has a slight change in skin texture and brightness.
The age of 40 marks another turning point for your skin, one that requires a significant change in your approach to skin care. During this decade, your skin begins decreasing collagen production, increasing moisture loss, and more easily developing fine lines and wrinkles.
Your previous prevention-focused routine must now evolve into a repair and replenish regimen for your 40s. That means strengthening your skin barrier, supporting collagen production, replenishing moisture, calming inflammation, and protecting against ongoing environmental damage.
The Most Important Skin Care Changes After 40
The good news? Not everything needs to change. Your core routine of cleansing, toning, and moisturizing still matters. Small, intentional adjustments and upgrades are all it takes to address your skin’s evolving needs.
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- Wear sunscreen daily.
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Protection from the sun’s harmful rays will help prevent deeper wrinkles, stops dark spots from getting worse, and help protect naturally thinning skin. Apply daily defense products made with safe, naturally protective ingredients every morning, no matter what your plans are.
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- Upgrade your moisturizer for barrier repair.
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Light, liquid-y lotions will fall short of providing your skin with the support it needs in this stage of your life. Look for products containing ingredients like ceramides to help repair your skin barrier, hyaluronic acid to hydrate and plump skin, and vitamin C to support firmness and elasticity. Choose rich, cream-based formulas over gels. You want deep hydration that lasts throughout the day and night. (Click here to learn more about your skin barrier.)
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- Target crow’s feet early.
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A common sign of aging, crow’s feet are the wrinkles at the outer corners of your eyes. They’re caused by the natural loss of collagen and elastin in your skin, repetitive facial expressions, and sun exposure. Using eye cream with plumping and hydrating ingredients will help improve the appearance of crow’s feet and prevent more fine lines and wrinkles from forming.
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- Get your vitamin C glow.
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Products made with antioxidant-rich vitamin C can help brighten dull skin tone, lighten dark spots, and protect against environmental damage. Vitamin C helps boost collagen production and gives your complexion a glow.
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- Go for gentle exfoliation.
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Your skin becomes more sensitive in your 40s and beyond. Aggressive scrubbing can make it look older than it is. Choose liquid exfoliation over mechanical or physical exfoliation and limit it to once or twice a week. (Click here to learn more about gentle exfoliation.)
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- Don’t forget your neck and chest.
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These areas show early signs of aging and respond to the same ingredients as your face. Remember to simply bring your skin care products below the jawline, onto your neck and chest.
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- Support your complexion with good lifestyle habits.
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The very best skin care routine works best when your daily habits support it. Poor lifestyle choices, such as poor sleep habits, chronic stress, smoking, unhealthy diet, and lack of hydration, can lead to signs of aging. Addressing these and other lifestyle choices will help you achieve your best complexion throughout your life.
Non-Toxic Products to Support Your Skin Over 40
A few thoughtful add-ons can make all the difference in developing a repair and replenish regimen for your maturing complexion.
1. refresh eye cream with pre+probiotics
Helps reduce puffiness, soften fine lines, and brighten dark circles. Apply day and night.
Deeply hydrates, plumps skin, and supports elasticity. Apply daily.
Helps soften skin and protect against free radical damage. Apply daily.
helps even skin tone and reduce the look of dark spots while revitalizing dull skin. Apply daily.
Moisturizes while protecting from environmental aggressors like the sun’s rays and blue light emitted from electronic devices. Apply daily.
6. refresh night serum with probiotics
Supports overnight repair, barrier health, and skin renewal. Apply nightly.
Deeply hydrates and supports the skin’s natural repair cycle while you sleep. Apply nightly.
Gentle PHAs help smooth and refine skin. Use 1-2 times a week.
Your One-Stop Shop for All Your Non-Tox Skin Care Needs
The most important thing in choosing your skin care products is to ensure that they are both safe and effective. While many manufacturers include harmful chemicals in the skin care products they produce — ingredients to help them cut costs or lengthen shelf-life at the risk of consumer health and safety — Pure Haven chooses only non-toxic ingredients, no compromises, to create 100% safe, effective products for the whole family.
Ready to care for your skin with confidence at every age? From baby to teen to twenty-something and beyond, Pure Haven has you covered!
Browse Pure Haven’s non-toxic skin care products designed to support aging skin or reach out to your Pure Haven Advocate for personalized recommendations tailored to your skin’s needs.
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